If you haven't seen it, hop on over to the SMB Community Blog and read about the Microsoft U.S. Small Business Team being a sponsor of the No. 49 NASCAR Sprint Cup Series team for the 2008 season.
This will bring the SBSC logo in front of the public eye - as well as you have a chance to purchase a sponsorship package and have your company name placed on the car too.
Get the details at
http://blogs.msdn.com/mssmallbiz/archive/2008/03/22/8330901.aspx